The Story Checklist

Before you fix a story, find what is broken. Ten questions the best storytellers ask without thinking — now you can ask them on purpose.

Hold one piece in mind: a scene, a pitch, an opening, an email that has to land. Answer honestly. The fire only tells the truth.

10 questions · about 3 minutes · nothing saved, nothing sent

01 / 10

Where to look first

These ten questions are the compressed version of a book: twenty-eight chapters that take every model of story, strip each to what works, and test it against the oldest laboratory there is — a fire, after dark.

Get the e-book — €9,99 Other stores

Dangerously Good at Storytelling · Arjen Westra · arjenwestra.com